Tapestry Segmentation
Geographic Information Systems (GIS) software developer ESRI has produced a set of data, called Tapestry™ Segmentation, which helps a company or organization answer these two key questions. Market segmentation is the geographical grouping of residents into a category that is defined by a number of similar demographic characteristics. Through these categorizations, it is possible to both understand who a customer is and where a certain type of customer can be found. The data collection works on the principle that like minds live in close proximity to each other and we can make general assumptions about a population based on this location.

Customer & Competitor Prospecting
Expanding and understanding your business requires a profile of both the location of the store, as well as a profile of the customers who visit your location. How far will they travel? Where is your competition? How can we make our location more attractive to a wider group of customers.

Current Clients

GrowFL eBuilder