Site Selection
Know which corner gives your next location the best chance for success.
Forecast Growth
Some businesses grow with population and some grow before the population is evident. Where do you fall?
Competition Matters
Layered competitive clusters are added to show where customers flock for certain goods or services.
Your Next Location
Visualize the top sites for your next opening and have your plans ready for several years to come.
Rent isn’t your only consideration
A site selection analysis presents locations where you will most likely succeed.
Market Growth
Visualize growth areas for your business
Market circumstances are constantly in flux. When looking for a new site, it’s important to consider where growth is forecast down to the block level. Often, business shifts from one side of town to another and sometimes that shift happens across a major obstacle or street.
Knowing where growth is forecast based on recent development cues or identifying complementary business growth can give you a competitive edge, sometimes even over larger companies who don’t do their research.
Competition Attracts More Competition
See how much business the market area can sustain
Have you ever noticed how competitive gas stations build on the same intersection or one major street has every car dealer in town? Competitors flock to the same areas because customers do not drive far to shop. By positioning yourself near your competitors, you can grow your business by gaining your competitors’ market share. But first, you need to know where they are and if that market area can sustain more business.
Layering competition into your site analysis ensures you see not just how close competitors are, but where shoppers are looking for your product. Easily visualize how saturated the market is when competition is layered over the market area growth rates. Recognize areas of opportunity and know that you have the data to justify your site selection.
Your Next Location
So many possibilities, where is the best chance for your success?
