Streamline Your Advertising
Learn which segments are driving your business and how to find more just like them.
Consumer behavior varies
Of the over 67 customers segments across the country, which appeals to your product? Focusing on the top segments makes you and your marketing resources more profitable.
Like customers live near each other
Using your customer list, we can find lookalike customers so you can target your marketing more efficiently.
Down to the block
1st Avenue has your target customer,. 2nd Avenue doesn’t. Save marketing resources for areas where your customer lives
Get to know the people around your business
Find and define your top segments and then see how location affects their purchasing behavior.
ESRI Tapestry Segmentation identifies 67 different consumer segments within the United States that answers the questions what do customers buy, how do they spend their free time and what kind of choices do they make? By applying your existing customer data to this tool, we can define your top segments giving you the data you need to make more efficient marketing decisions.
Market segmentation is the geographical grouping of residents into a category that is defined by a number of similar demographic characteristics. Through these categorizations, it is possible to both understand who a customer is and where a certain type of customer can be found. The data collection works on the principle that like minds live in close proximity to each other and we can make general assumptions about a population based on this location.
